Create blog posts that serve your larger company goals
As a rule, the lede, or prologue to the story, ought to be a solitary sentence of 35 to 45 words that sums up the primary concerns of the story, not a seven-sentence monster that resembles it's out of a Jane Austen tale. The lede ought to sum up the story beginning to end. So in case you're expounding on a fire that annihilated a structure and left 18 individuals destitute, that should be in the lede. Composing something like "A fire began in a structure the previous evening" needs more crucial data.
Passages in reports ought to by and large be close to a couple of sentences each, not the seven or eight sentences you presumably composed for green bean English. Short passages are simpler to cut when editors are dealing with a tight cutoff time, and they look less forcing on the page. Sen...